Ecosystem 101 Book

Ecosystem 101 Book: An Introduction to Ecosystem Marketing

Disclaimer: All opinions written in this book are my own opinions and not those of my employer. 

I have written this book to help you, the platform company founder or ecosystem management professional, to better understand the wonderful art of ecosystem development and to share my experience and insight on this topic with a broader audience of professionals.

After spending a decade leading hardware and software ecosystem teams at both Intel and then Arm, I have worked with hundreds of companies of all sizes delivering solutions in nearly every problem domain. A key motivation for writing this book is that it seems as though everyone understands intuitively that ecosystem development is important, yet no one can articulate exactly why.

Download the book (Free PDF hosted on Google Drive): Ecosystem 101

Questions I get asked all the time include:

• What is an ecosystem?

• How do I organize an ecosystem?

• How much does ecosystem cost?

• How do I maintain an ecosystem once I have one?

• What are best practices in developing an ecosystem program?

• How does ecosystem result in sales?

• How can ecosystem create competitive advantage and growth for my company?

Answering these questions has required me to perform extensive research and spend significant amounts of time synthesizing approaches from multiple fields. Proper ecosystem work relies on methods from many domains including community management, technical evangelism, sales, business development and marketing. The result of this research and my experience is this book. I hope you enjoy reading it as much as I have enjoyed writing it and find these insights valuable.

PS – Underneath every ecosystem is a community, which is far more important. There are some great books about community by people like Jono Bacon, highly recommend them.

Disclaimer: All opinions written in this book are my own opinions and not those of my employer. 

Download the book (Free PDF hosted on Google Drive): Ecosystem 101