Best Practices

Building a mobile hardware hackathon command station

Software and API evangelism are fun and valuable for most platform companies to engage in. For hardware platforms, technical evangelism takes on an entirely new dimension: Developers can’t just take a single-board computer, module or other IoT gadget and turn it into something useful and fun over the course of a workshop or hackathon: They need bits and pieces, wires, components and batteries! While acting as ecosystem manager and technical evangelist for the Intel Joule,…

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Best Practices

How to run a productive internal product bootcamp

When launching a new developer focused product, platform, API or hardware gadget it can be nerve wracking to imagine tossing your product “over the fence” to see how developers fare with it on day one. When real money is on the line, it is essential to understand how to organize and run internal bootcamps to polish your user interface and developer experience before it is time to launch.  Having worked on the launch of numerous…

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Best Practices

Tips On How To Run Great Workshops

I have worked on large scale evangelism and ecosystem projects in both the hardware and software markets at global scale for many years now. I got my start in ecosystem management and technical evangelism at Mashery, which was subsequently acquired by Intel prior to being spun off to TIBCO. At the time, Mashery had a network of 50+ customer APIs being hosted on it’s developer API portal. At Mashery, it was my job to work with…

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Case Studies

Case Study: Building An Open-Source Artificial Pancreas Using Ecosystem Magic

What I like about the hardware industry is the wide range of projects being built by the ecosystem. Once and awhile, a project comes along which has the possibility to directly impact lives and change people’s living conditions for the better. Enter: OpenAPS and Dana Lewis. Of all the projects that I have helped my ecosystem partners solve, this has been a personal favorite and it shows how ecosystems can come together rapidly to solve…

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Ecosystem 101 Book

Ecosystem 101 Book: An Introduction to Ecosystem Marketing

Disclaimer: All opinions written in this book are my own opinions and not those of my employer.  I have written this book to help you, the platform company founder or ecosystem management professional, to better understand the wonderful art of ecosystem development and to share my experience and insight on this topic with a broader audience of professionals. After spending a decade leading hardware and software ecosystem teams at both Intel and then Arm, I…

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Blog

Outposts and Gravitons – The Edge Draws Near

The Graviton2 announcement from Amazon this week was a quite amazing development for the Arm ecosystem. Suddenly, in the space of a single year (post the announcement of the initial Graviton processor), Amazon has advanced the state of Arm in the datacenter to a degree which no one was really expecting. It isn’t just the performance improvements, it was the speed. There is no precedent for a company moving that fast to bring custom silicon…

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Blog

The Arm AIOT Summit Recap

Just got back from the Arm AIOT Summit, the 500-developer AI and IoT conference my team has been helping to plan for the last 6+ months. Overall a great event, a lot of hands-on workshops, key developers and technical leaders and a quite amazing turn-out.  The reason we put this event together is that we felt strongly that the number of developer solutions enabling low-power AI on Arm (especially microcontrollers) has been rising dramatically. Google’s…

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About Me

About Rex St. John

 Disclaimer: All opinions written on this website are my own opinions and not those of my employer.  Rex St. John spent the last decade building global software and hardware ecosystems across a wide range of domains. While part of Intel’s New Technology Group, he built a global network of 200+ hardware and software partners to support the launch of the Intel Edison, Intel Joule, Intel Curie, Arduino 101 and Intel Movidius product lines. While at…

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