Best Practices

Write content to trigger conversations (and community)

For a long time I built and maintained the prior iteration of this blog. When I was a software engineer building enterprise mobile and web applications, I made a conscious decision to post solutions to all the annoying problems I encountered on this blog with detailed source code snippets and documentation. By making a habit of this, I reasoned, I could go back and find my own solutions to problems and also create a public…

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Best Practices

Building a mobile hardware hackathon command station

Software and API evangelism are fun and valuable for most platform companies to engage in. For hardware platforms, technical evangelism takes on an entirely new dimension: Developers can’t just take a single-board computer, module or other IoT gadget and turn it into something useful and fun over the course of a workshop or hackathon: They need bits and pieces, wires, components and batteries! While acting as ecosystem manager and technical evangelist for the Intel Joule,…

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Ecosystem 101 Book

Ecosystem 101 Book: An Introduction to Ecosystem Marketing

Disclaimer: All opinions written in this book are my own opinions and not those of my employer.  I have written this book to help you, the platform company founder or ecosystem management professional, to better understand the wonderful art of ecosystem development and to share my experience and insight on this topic with a broader audience of professionals. After spending a decade leading hardware and software ecosystem teams at both Intel and then Arm, I…

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Blog

The Arm AIOT Summit Recap

Just got back from the Arm AIOT Summit, the 500-developer AI and IoT conference my team has been helping to plan for the last 6+ months. Overall a great event, a lot of hands-on workshops, key developers and technical leaders and a quite amazing turn-out.  The reason we put this event together is that we felt strongly that the number of developer solutions enabling low-power AI on Arm (especially microcontrollers) has been rising dramatically. Google’s…

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About Me

About Rex St. John

Rex St. John spent the last decade building global software and hardware ecosystems across a wide range of domains at Mashery, Intel and Arm. While part of Intel’s New Technology Group, he built a global network of 200+ hardware and software partners to support the launch of the Intel Edison, Intel Joule, Intel Curie, Arduino 101 and Intel Movidius product lines. While at Arm, he organizes global partner and developer ecosystem. He lives in Bellevue,…

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