Arm Innovator Asia Tour
Five cities in three weeks — Taipei, Tokyo, Beijing, Shanghai and Shenzhen — taking the Innovator Program directly to the regional developer communities that actually manufacture this hardware.
Numbers
- 2,000+
- Developers
- 5
- Cities
Taipei on the 8th, Tokyo on the 20th, Beijing the 25th, Shanghai the 27th, Shenzhen the 29th. Run with Hackster.io and a long list of regional co-organisers — the Global Innovation Exchange, the China Software Industry Association, and supporters from Alibaba and AWS through to the City of Seattle.
Asia is where most of this hardware is actually built, and the developer communities there were largely being served in translation, months after the fact. The fix was not better documentation. It was turning up in the room, five times, with Innovators who could answer a question in the local language and a board people could hold.
Photos

The schedule, and the two pages of co-organisers it took to get there. 
Shanghai, at the Mushroom Cloud Maker Space. 

The format that worked: hold up the board, pass it around, take questions until people stop asking.