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Rex St. John
Aug 2016Intellaunch

Intel Joule launch at IDF

Go-to-market activation for the Intel Joule platform at Intel Developer Forum — the developer community foundation underneath a major silicon launch.

Numbers

120+
Developers activatedrobotics, camera, drone, IoT and edge

A compute module is an abstraction until something walks across a table on it. Most of the work before IDF was not the launch itself — it was getting partners like EZ-Robot far enough along that there would be working robots on the stand rather than a board under glass and a spec sheet.

That is the whole GTM argument in one photo. The module in the case is what Intel was selling. The hexapod is why anyone stopped walking.

Photos

  • An EZ-Robot engineer demonstrating a six-legged Joule-powered hexapod to an attendee across the demo table
    EZ-Robot walking an attendee through the hexapod. The demo that sells a compute module is never the module.
  • Two Joule-powered robots, a hexapod and a humanoid, on the Intel Joule demo table with a cutaway module under glass
    The stand. A module under glass next to two robots running on it — the spec and the reason to care, side by side.
  • An EZ-Robot engineer in a branded shirt leaning over a desk, pointing at a screen while explaining the build to an attendee in a jacket and conference lanyard, a small white robot on the desk between them
    The conversation the stand exists for. Not a pitch — an engineer from a partner walking someone through how it was actually put together.
SemiconductorsRoboticsAIoT