Multiverse Premiere at GDC

GDC is the one week a year when the people you want to reach are already in one city and already overbooked. Competing with the show floor is a losing game, so the format went the other way: a cinema, a screening, and an hour that felt like a break from the conference rather than more of it.

The room in that photo is full of people wearing GDC badges who chose to be somewhere else. That is the only metric that matters for a side event.