Saga
First developer relations hire. Built the function, the enablement program and the event motion that carried the ecosystem from zero to its public launch.
Numbers
- 224
- Projects joinedin under 12 months, 80% gaming
Saga had the infrastructure and no developers on it. I was the first developer relations hire, which meant the function did not exist yet — no program, no events, no content engine, no one keeping track of who was building what.
The Innovator Program became the spine of it. Structured enablement rather than a logo wall: a project joined, got technical support and co-marketing, and the company learned what was actually hard about building on its own platform. 224 projects came through it in under twelve months, four out of five of them games.
What I built
Saga Innovator Program
The developer enablement program that brought 224 projects onto the platform in under a year, four out of five of them gaming, with technical support, co-marketing and ecosystem resources behind each one.
Weekly developer interview series
Video interviews, Twitter Spaces and written writeups on a weekly cadence, built so the ecosystem heard from the builders rather than from the company.
Activations
Multiverse Summit at Gamescom
Produced the largest Web3 gaming summit of its year, co-run with Polygon, Avalanche and Immutable at Gamescom in Cologne.
Saga Multiverse Hackathon
The first Saga hackathon — six weeks, six tracks, generative AI and games, with three demo days judged by investors and studios and the whole programme streamed live.
Multiverse Reactor
A branded hacker house in Austin for the week of Consensus — a place for builders to work, demo and meet each other, rather than another booth handing out badges.
Multiverse Premiere at GDC
A screening-format premiere during GDC week in San Francisco, putting the ecosystem's games in front of the game developers who were already in town.