Skip to content
Rex St. John
Jun 2010Citibankinstallation

Citibank TouchWall

The second version of Citibank's in-branch media wall, rebuilt from a hundred pages of Eight Inc specification in a thirty day window and deployed to Tokyo, New York and Singapore.

Numbers

100 pages
Spec implementedinteractive design from Eight Inc
3
Cities deployedTokyo, New York, Singapore
16 ft
Screen size supportedsquare, across multiple resolutions
5
Team size
3.5 months
Build time

Problem

Citibank had rolled out a first-generation media wall to branches around the world, part of Eight Inc's plan to do for retail banking roughly what the Apple Store had done for consumer electronics. It had aged badly and needed a rebuild rather than a patch — on a new form factor, across screen resolutions up to sixteen feet square.

Solution

Lead Flex developer on the second version. I took a hundred-page interactive design from Eight Inc's designer, distilled it into a task list against the existing wall, and implemented it — working to a thirty day window with nightly builds going out for client review.

Analysis

Wall-sized touch surfaces break the interface assumptions you bring from desktop and phone. Reach, dwell and who else can see your screen all become design constraints — in a bank, the last one most of all.

The part that decided the outcome was triage. A hundred pages against a thirty day window means some of that specification cannot ship, and the job is cutting the impossible features down to deliverable ones early and saying so, rather than discovering it in the final week.

Result

Released 28 March 2011 and deployed to branches in Tokyo, New York and Singapore, with dozens of new features over the version it replaced.

Photos

  • A Citibank branch interior with the touch wall running along the wall as a row of large interactive screens
    In the branch. The screen is the size of the wall, which changes every assumption about the interface on it.
  • The Citibank branch exterior at night with the illuminated storefront and display screens visible from the street
installation